The Devil Wears Kaftans

Founded by Jane Mason, The Devil Wears Kaftans is inspired by her lifelong passion for fashion, influenced by creativity, music, and the effortless glamour of the 1960s and 1970s.

A trip to Morocco at the age of nineteen ignited a deep connection to the country's vibrant colours, craftsmanship, and unique atmosphere—elements that would become fundamental to the brand.

Each piece is handcrafted in Marrakech in small, carefully considered quantities, and produced in collaboration with skilled artisans who share a commitment to quality and detail.

The designs draw inspiration from vintage muses and are named after icons and the most significant people in Jane's life -her friends and family. Every silhouette is thoughtfully created with shape and fit in mind, designed to flatter and enhance.

Nothing is mass-produced; each item is made to be worn with confidence.